Unit Division / Branding Unit
Chenille Embroidery
Technical Dossier
Chenille embroidery (or Towel Embroidery) uses specialized moss-stitching to create raised, carpet-like textures. It is the signature look for high-end varsity jackets and premium collegiate-style streetwear.
Production Protocol
01
Felt Sourcing
Preparing the base wool or felt layer for the loops.
02
Moss Stitching
Creating the towel-like loops using thick acrylic threads.
03
Edge Finishing
Trimming and securing the patch for garment application.
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